As a specialist for company and product positioning, claudiusbähr+friends helped DOCUFY develop its Multi-Level documentation strategy and translate it into communication initiatives. The one-and-a-half years in which we accompanied DOCUFY on this journey were exciting for us for two reasons:
- The time was quite simply right for Component Content Management to “take off.” The idea of liberating technical documentation content from its own limits of utilization was an answer to the fundamental challenges facing innumerable companies in the future. Discovering a market perspective of this caliber together with a visionary customer can feel a little like Christmas.
- The idea of Multi-Level documentation counts for nothing if there is no technical basis on which to implement it. But it was precisely this basis that was inherent to the DOCUFY product portfolio – in particular, due to the redevelopment of TopicPilot as a mobile publication platform. The strategic and creative task was getting to the heart of this using the term Multi-Level documentation, thereby helping DOCUFY to occupy its own market category.